Performance Media

Bet on math.

Antes de ser agência, passamos anos operando no iGaming. Assumimos risco com budget próprio e só depois abrimos a WagerAds. Sabemos exatamente o que o operador precisa.

Blazing Performance ROAS-driven, holdout-validated
Highly Reliable Server-side tracking by default
Operator-First Built for $100K+/mo spend
01 · Sobre nós

Não viramos especialistas em iGaming atendendo clientes.

Nossa expertise vem de quem já esteve do outro lado e construiu uma operação relevante antes de gerenciar a sua.

BR · Sportsbook12 mo · 2024–25
140K
FTDs at 20× ROAS, sustained 12 months.
Scaled Brazilian sportsbook from $400K to $3M monthly media spend without ROAS decay. Holdout-validated.
CA · CasinoQ3 2025
$1M+
Monthly deposits at $200 average ticket.
Central America casino operator. Server-side tracking + WhatsApp direct compounded LTV beyond first deposit.
LATAM · Gray90 days
0 → $2M
Cold launch to $2M monthly in 90 days.
Greenfield gray-market operator. Creative, tracking, and traffic stood up in week one. ROAS positive by day 30.
02 · Channels

Every surface that converts.

One team, one budget, eight surfaces. Reallocation happens in hours, not quarters — because the buyer, the trafficker, and the analyst sit on the same call.

Google Ads
Search · YouTube · UAC
Captura quem já tem intenção. Search para demanda ativa, YouTube para construir volume em mercados novos e UAC para escalar app com dado de qualidade.
Meta
Facebook · Instagram
Onde o volume está. CAPI server-side, estrutura de campanha por ângulo e mercado, criativos testados para escalar sem quebrar o aprendizado da conta.
TikTok
Feed · Spark · Branded
O canal que a concorrência ainda subestima. Custo por FTD competitivo, formato nativo que não parece anúncio e audiência com alto potencial de conversão no LATAM.
Kwai
LATAM-native short video
Penetração alta em mercados onde o CPM ainda não foi inflacionado pela concorrência. Canal estratégico para quem quer volume antes que todo mundo chegue lá.
Native
Taboola · Outbrain
Escala sem depender de walled gardens. Inventário em mídia de alta credibilidade, formato que não interrompe e usuário com intenção de consumo — não de scroll.
Programmatic
DV360 · TradeDesk
Alcance preciso em inventário premium. Retargeting certificado em grandes bancos e mídia esportiva, com segmentação que vai além do que as plataformas fechadas permitem.
Email + SMS
First-party blasts
Base própria, sem intermediário, sem algoritmo no caminho. Ativação, retenção e reengajamento com dado first-party e entregabilidade que não depende de plataforma terceira.
WhatsApp
LATAM direct response
O canal de maior taxa de abertura da região. Comunicação direta, pessoal e com fricção zero — onde o usuário já está e já responde.
03 · Reach

Regulado ou não. Perto ou longe, o resultado é o mesmo.

Local language, local payment rails, local compliance — without sacrificing the analytical depth international operators expect. Built for the region the global agency networks under-serve.

10+
Markets · live
5+
Markets · expanding
3
Languages · in-house
24/7
Buying coverage
8 Live
2 Ready to expand
1 Launching soon
BRBrazil● Live
MXMexico● Live
COColombia● Live
PEPeru● Live
CLChile● Live
ARArgentina● Live
CACentral America● Live
AFAfrica◐ Launching soon
NANorth America→ Ready to expand
EUEurope→ Ready to expand
04 · Why WagerAds

Não somos a maior agência do mercado. Somos a melhor.

Four reasons operators with $100K+/month in paid media work with us instead of legacy agency networks.

01
End-to-end, in one room.
Creative studio, server-side tracking, media buying, and direct response — all in-house. No vendor pass-throughs, no finger-pointing on attribution.
02
Multi-market fluency.
Native PT-BR, ES-LATAM, and EN creative leads. Local payment rails (Pix, SPEI, PSE, SEPA) modeled into the funnel from day one.
03
Performance is the contract.
We work toward CPA, ROAS, and NGR targets — not impressions. Every retainer ties to a holdout-validated outcome we agree on in writing.
04
Regulated, gray, unregulated — fluent in all three.
We've launched into freshly-regulated markets, scaled gray operations, and run lean in unregulated zones. We know the difference and we play to it.
05 · How we work

From audit to scale, in four moves.

No 90-day strategy decks. We get under the hood in week one and start moving spend by week three.

01
Audit
Free 60-min teardown of your tracking, creative, and channel mix. You leave with a written gap analysis whether you sign or not.
02
Strategy
Two-week sprint. We model CAC and LTV by market, define holdouts, deploy the server-side container, and pre-build the first 30 creative concepts.
03
Execution
Spend goes live. Weekly cohort dossier, twice-weekly reallocation calls, and Slack-direct access to the buyer running your account.
04
Scale
Once unit economics are proven on holdout, we open new markets, channels, and creative angles aggressively. Compounding is the moat.
↳ The position
Chega de agência generalista.
iGaming exige quem já viveu a operação.
Performance é o contrato · WagerAds
Agendar reunião
Agents · Always-on · 24/7
06 · AI Agents

A team that
doesn't sleep.

We cloned 10+ years of our founders' digital-marketing instinct into autonomous agents that watch every client account around the clock — mapping competitors, producing creative, optimizing campaigns, analyzing data, and shipping reports that actually move spend.

Founder-grade judgment, compounded by machines.
Every dossier we've built, every creative call we've made, every realloc decision we've signed off on — distilled into a system that runs in the background of your account. Humans on our team see the same dashboard. They intervene where instinct beats inference. The rest is automated.
Coverage
24 / 7 · 365
Trained on
10+ years founder ops
Human override
Always available
Audit log
Every decision traced
01
Mapping competitors
Daily sweep
02
Producing creative
On-brief variants
03
Optimizing campaigns
Hourly bid + budget
04
Analyzing data
Cohort-aware
05
Shipping value reports
Weekly · per market
07 · Tracking

Cada centavo rastreado. Cada decisão baseada em dado real.

A proprietary container we deploy under your domain. Every event flows server-to-server, deduplicated, signed, and replayed to walled gardens with full payload — the way attribution should have always worked.

Sources
Sportsbook web
Casino app
Affiliate links
SMS / WhatsApp
Client
First-party JS
SDK / mobile
Pixel proxy
Server
WagerAds container
Dedup + enrich
Hash + sign
Attribution
Meta CAPI
TikTok Events API
Google Enhanced
Kwai · X · Native
Storage
BigQuery / S3
Cohort dossier
Holdout splits
08 · Contact

Nós não convencemos. Mostramos.
O resto é decisão sua.

We work with operators spending $100K+/month on paid media. If that's you, fill out the form — we reply within one business day, São Paulo time.

BrazilMexicoColombia PeruChileArgentina Central AmericaPortugal SpainOther