Performance Media · LATAM-first · Global-ready

Bet on math.

We buy media for operators who move real volume.

End-to-end acquisition for the iGaming industry. Creative, tracking, and paid media — under one roof, calibrated for regulated, gray-market, and unregulated environments.

↳ The numbers

Aggregate across operators we currently serve. Reported in cohort, validated by holdout — never last-click.

$10M+
Managed in paid media
140K+
FTDs delivered · 12 mo
10+
Active LATAM markets
20×
Avg. ROAS · top cohort
↳ Operators on the stack
Names confidential under NDA
2024 — 2026
01 · Our stack

Four pillars.
One operator.

Most agencies operate one slice and outsource the rest. We run creative, tracking, paid media, and direct-response channels in-house — the same team owns the dossier from concept to deposit.

01 / Creative
Concepts that pass compliance and convert.
Static, video, and UGC built specifically for sportsbook and casino. 30+ concepts/month, graded by FTD performance — not CTR theater.
02 / Tracking
Server-side, audited, yours to own.
Proprietary server-side container with Meta CAPI, TikTok Events API, and clean attribution storage. iOS 14+ proof. Walled gardens stop being a black box.
03 / Traffic
Paid media across every surface that moves volume.
Google, Meta, TikTok, Kwai, native, programmatic — operated as one budget, reallocated weekly on incremental lift.
04 / Direct
Email, SMS, and WhatsApp blasts at LATAM scale.
First-party lists and direct-response engines that re-activate dormant cohorts and compound LTV after the install.
↳ The position
Stop hiring agencies.
Hire media buyers.
Performance is the contract · WagerAds
Agents · Always-on · 24/7
02 · AI Agents

A team that
doesn't sleep.

We cloned 10+ years of our founders' digital-marketing instinct into autonomous agents that watch every client account around the clock — mapping competitors, producing creative, optimizing campaigns, analyzing data, and shipping reports that actually move spend.

Founder-grade judgment, compounded by machines.
Every dossier we've built, every creative call we've made, every realloc decision we've signed off on — distilled into a system that runs in the background of your account. Humans on our team see the same dashboard. They intervene where instinct beats inference. The rest is automated.
Coverage
24 / 7 · 365
Trained on
10+ years founder ops
Human override
Always available
Audit log
Every decision traced
01
Mapping competitors
Daily sweep
02
Producing creative
On-brief variants
03
Optimizing campaigns
Hourly bid + budget
04
Analyzing data
Cohort-aware
05
Shipping value reports
Weekly · per market
03 · Tracking

Server-side
by default.

A proprietary container we deploy under your domain. Every event flows server-to-server, deduplicated, signed, and replayed to walled gardens with full payload — the way attribution should have always worked.

Sources
Sportsbook web
Casino app
Affiliate links
SMS / WhatsApp
Client
First-party JS
SDK / mobile
Pixel proxy
Server
WagerAds container
Dedup + enrich
Hash + sign
Attribution
Meta CAPI
TikTok Events API
Google Enhanced
Kwai · X · Native
Storage
BigQuery / S3
Cohort dossier
Holdout splits
04 · Reach

LATAM DNA.
Global posture.

Local language, local payment rails, local compliance — without sacrificing the analytical depth international operators expect. Built for the region the global agency networks under-serve.

10+
Markets · live
5+
Markets · expanding
3
Languages · in-house
24/7
Buying coverage
8 Live 2 Ready to expand 1 Launching soon
BRBrazil● Live
MXMexico● Live
COColombia● Live
PEPeru● Live
CLChile● Live
ARArgentina● Live
CACentral America● Live
AFAfrica◐ Launching soon
NANorth America→ Ready to expand
EUEurope→ Ready to expand
05 · Channels

Every surface that converts.

One team, one budget, eight surfaces. Reallocation happens in hours, not quarters — because the buyer, the trafficker, and the analyst sit on the same call.

Google Ads
Search · YouTube · UAC
Meta
Facebook · Instagram
TikTok
Feed · Spark · Branded
Kwai
LATAM-native short video
Native
Taboola · Outbrain
Programmatic
DV360 · TradeDesk
Email + SMS
First-party blasts
WhatsApp
LATAM direct response
06 · Why WagerAds

Built for operators who move real volume.

Four reasons operators with $100K+/month in paid media work with us instead of legacy agency networks.

01
End-to-end, in one room.
Creative studio, server-side tracking, media buying, and direct response — all in-house. No vendor pass-throughs, no finger-pointing on attribution.
02
Multi-market fluency.
Native PT-BR, ES-LATAM, and EN creative leads. Local payment rails (Pix, SPEI, PSE, SEPA) modeled into the funnel from day one.
03
Performance is the contract.
We work toward CPA, ROAS, and NGR targets — not impressions. Every retainer ties to a holdout-validated outcome we agree on in writing.
04
Regulated, gray, unregulated — fluent in all three.
We've launched into freshly-regulated markets, scaled gray operations, and run lean in unregulated zones. We know the difference and we play to it.
07 · Results

Numbers, not narratives.

Three engagements, three different problems. Anonymized at the operator's request. Full audit trail available under NDA.

BR · Sportsbook12 mo · 2024–25
140K
FTDs at 20× ROAS, sustained 12 months.
Scaled Brazilian sportsbook from $400K to $3M monthly media spend without ROAS decay. Holdout-validated.
CA · CasinoQ3 2025
$1M+
Monthly deposits at $200 average ticket.
Central America casino operator. Server-side tracking + WhatsApp direct compounded LTV beyond first deposit.
LATAM · Gray90 days
0 → $2M
Cold launch to $2M monthly in 90 days.
Greenfield gray-market operator. Creative, tracking, and traffic stood up in week one. ROAS positive by day 30.
08 · How we work

From audit to scale, in four moves.

No 90-day strategy decks. We get under the hood in week one and start moving spend by week three.

01
Audit
Free 60-min teardown of your tracking, creative, and channel mix. You leave with a written gap analysis whether you sign or not.
02
Strategy
Two-week sprint. We model CAC and LTV by market, define holdouts, deploy the server-side container, and pre-build the first 30 creative concepts.
03
Execution
Spend goes live. Weekly cohort dossier, twice-weekly reallocation calls, and Slack-direct access to the buyer running your account.
04
Scale
Once unit economics are proven on holdout, we open new markets, channels, and creative angles aggressively. Compounding is the moat.
09 · Contact

Run the math
with us.

We work with operators spending $100K+/month on paid media. If that's you, fill out the form — we reply within one business day, São Paulo time.

BrazilMexicoColombia PeruChileArgentina Central AmericaPortugal SpainOther